The Demand for Romanian Organic Agricultural and Food Products on European Markets
The Demand for Romanian Organic Agricultural and Food Products on European Markets
Author(s): Cristina-Lucia Somlea, Marinela GhereşSubject(s): Economy
Published by: Risoprint
Keywords: Romania; organic; agriculture; food; products; export; German countries
Summary/Abstract: The aim of this study represents the identification of the demand for Romanian organic agricultural and food products that exists on the European market. The attention is focused on countries where German language is the official one, such as: Germany, Austria and Switzerland. The main objectives of the study are: the identification of foreign companies that purchased organic products from Romania and of the specific type which they bought, the reasons of their purchase, the satisfaction of the foreign companies regarding quality, price, bureaucracy, accreditation certificates and the global satisfaction of the Romanian organic agricultural and food products. In addition, the quantity of the import that the three countries made in the last year, the types of products that German countries want to purchase in the future, the reasons why there is still a lack of interest in our goods, the amount of money that a foreign enterprise would invest in Romanian products in one year, opinions and suggestions regarding our organic products are topics that will be approached in this study.
Journal: Marketing From Information to Decision
- Issue Year: 2014
- Issue No: 7
- Page Range: 127-136
- Page Count: 10
- Language: English
- Content File-PDF