Assessment of Commercial Websites’ Credibility – an Instrumental Research
Assessment of Commercial Websites’ Credibility – an Instrumental Research

Summary/Abstract: This study is part of a larger research. The purpose of the entire research was to study the credibility‘s dimensions of commercial Websites, expecting to identify supplementary dimensions comparing to similar studies. This study used students‘ perception on Websites‘ credibility, a specific online buyers target in Romania.The purpose of the qualitative research presented in this paper was to identify and create items for the research instrument in the quantitative research. The method was the focus-group technique and it was intended to generically identify elements of the commercial Websites‘ credibility. Results consist in two instruments that assess the credibility of commercial Websites.

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