Realizacja strategii a multiparadygmat marketingu analitycznego
Realization of strategy but multiparadigm of analytical marketing

Summary/Abstract: The process of strategy implementation is often determined by a proper marketing analytics provided in the context of monitoring marketing research including also market study. Implementation of the marketing strategy is often determined by its wider dimension than once existing traditional dimension. The aim of this paper is to present a reflection on the attempt to seek such a multiparadigm and connected with it the synergy of marketing strategies, and the broader marketing analytics. These considerations will be supported initially by a practical example of Atlas company.

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