ВРЪЗКА НА КОРПОРАТИВНАТА СОЦИАЛНА ОТГОВОРНОСТ С КОНКУРЕНТНОСПОСОБНОСТТА НА ТУРИСТИЧЕСКИТЕ ДЕСТИНАЦИИ
THE LINK BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND THE TOURISM DESTINATION COMPETITIVENESS

Summary/Abstract: Tourism is one of the fastest growing industries on the planet, with nearly 700 million people travelling abroad in 2000 (est.1.6 billion people by 2020). Recent reports suggest that “holidaymakers do not want to enjoy themselves at the expense of those in destinations’. Consumers claim to be keen to be informed by travel agents and tour operators how they can support the local economy, preserve the environment and behave responsibly whilst abroad. Furthermore, holidaymakers also claim to be willing to pay more for holidays which have the ethical characteristics they aspire to. So that the Corporate Social Responsibility assures the competitiveness of the destination by integrating into suppliers business all the characteristics which customers desire and tour operators require.

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