КОРПОРАТИВНА РЕПУТАЦИЯ И ПОТРЕБИТЕЛСКИ НАГЛАСИ. ПОВЕДЕНИЕ НА БИЗНЕСА И НА ПОТРЕБИТЕЛИТЕ
CORPORATE REPUTATION AND CONSUMER ATTITUDES. BUSINESS AND CONSUMERS' BEHAVIOUR
Author(s): Martin AssaSubject(s): Economy, Business Economy / Management, Marketing / Advertising, Business Ethics, Socio-Economic Research
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: corporate reputation; corporate social responsibility; consumer attitudes; consumer behavior to purchase
Summary/Abstract: The article explains how to create a "corporate reputation", its relation to "corporate social responsibility" and how it influences consumer attitudes. It further specifies the types of consumer attitudes and how they are generated by some attributes of the product/service. Researches on the attitudes’ impact on the purchase behavior are presented and its change during and after the last economic crisis. In accordance to recent studies, the types of consumers are categorized by their market behavior.
Journal: Икономика и управление
- Issue Year: 9/2013
- Issue No: 4
- Page Range: 15-22
- Page Count: 8
- Language: Bulgarian