СОЦИОЛОГИЧЕСКИТЕ МЕТОДИ ЗА ИЗСЛЕДВАНИЯ НА КОМУНИКАЦИИТЕ – ПРОБЛЕМИ И ДИЛЕМИ
SOCIOLOGICAL METHODS OF RESEARCH IN SOCIAL COMMUNICATION STUDIES - PROBLEMS AND DILLEMMAS
Author(s): Plamen BratanovSubject(s): Social Sciences, Methodology and research technology
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: social communication; research method; positivism; interpretative and cotextual methods
Summary/Abstract: The paper reveals the advantages and drawbacks of varios methods of study in social communication theory. Special attention is paid to the interpretative and contextual methods and the criterias, used in sociological studies
Journal: Икономика и управление
- Issue Year: 3/2007
- Issue No: 3
- Page Range: 50-58
- Page Count: 9
- Language: Bulgarian