Spielcenter, Kinderschutzhotline, Teeshop, Back-Factory und mehr. Einige Bemerkungen zu den hybriden Wortbildungen im Deutschen anhand von Untersuchungen der Sprachlandschaft der kleinen deutschen Stadt Greifswald
Spielcenter, Kinderschutzhotline, Teeshop, Back-Factory, and More. Word Forming Hybrids in the German Language on the Basis of Research Concerning the Linguistic Landscape in the German Town of Greifswald

Summary/Abstract: The aim of the present article is to demonstrate, using specific examples, the reality oflinguistic communication in the context of one of the problems of contemporary Germanword formation, namely linguistic hybrids, in a small German town of Greifswald inMecklenburg-Vorpommern. The conclusions made on the basis of empirical research concerna specific kind of communication, namely communication between an entrepreneur or offererand a potential client who receives the communicated content. The empirical material whichwas obtained via the empirical research method called “Linguistic Landscape” attests to thepopularity of word forming hybrids in the German language, i.e. constructions consisting ofboth native and foreign components. Many word forming hybrids are short-term phenomenain a linguistic system and tend to be dropped quickly. Nevertheless, the number and variety ofnative-foreign combinations indicate a general trend in the contemporary German language,which not only readily borrows foreign lexemes or word forming morphemes – predominantlyfrom the English language – but also tends to combine them with native words. Hence, wordforming hybrids constitute a problem which merits attention and thorough linguistic analysis.

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