Межкультурный контакт в письменной коммуникации: к проблеме трансляции имен собственных и графических знаков
Intercultural Contact in Written Communication: on Problem of Transfer of Proper Names and Graphic

Summary/Abstract: In the article the authors analyze the problems of intercultural contact in writtencommunication on the basis of bilingual scientific texts, such as scientific study,collection of scientific papers and lesson book. The ways of transfer of verbal and nonverbal(paragraphic) elements are discussed with consideration for such parameters of thecommunicative situation, as addressee, self-positioning of redactor or author of the text andpublishing tradition.

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