COMPETITIVENESS AND STRATEGIC POSSIBILITIES FOR THE BULGARIAN TOURISM Cover Image

КОНКУРЕНТОСПОСОБНОСТ И СТРАТЕГИЧЕСКИ ВЪЗМОЖНОСТИ ЗА ТУРИЗМА В БЪЛГАРИЯ
COMPETITIVENESS AND STRATEGIC POSSIBILITIES FOR THE BULGARIAN TOURISM

Author(s): Maria Stankova
Subject(s): Tourism
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: the product of tour agencies; global market; competitive parameters; strategic planning; firm policy

Summary/Abstract: The definition of tourism industry as a priority for the economic development of Bulgaria is of a high importance for the state position in international competitive classifications. This necessitates a research work on the competitive parameters and the possibilities for its increase in the business environment and in the aspects of firm strategic planning.

  • Issue Year: 4/2008
  • Issue No: 1
  • Page Range: 56-61
  • Page Count: 6
  • Language: Bulgarian
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