КОНКУРЕНТОСПОСОБНОСТ И СТРАТЕГИЧЕСКИ ВЪЗМОЖНОСТИ ЗА ТУРИЗМА В БЪЛГАРИЯ
COMPETITIVENESS AND STRATEGIC POSSIBILITIES FOR THE BULGARIAN TOURISM
Author(s): Maria StankovaSubject(s): Tourism
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: the product of tour agencies; global market; competitive parameters; strategic planning; firm policy
Summary/Abstract: The definition of tourism industry as a priority for the economic development of Bulgaria is of a high importance for the state position in international competitive classifications. This necessitates a research work on the competitive parameters and the possibilities for its increase in the business environment and in the aspects of firm strategic planning.
Journal: Икономика и управление
- Issue Year: 4/2008
- Issue No: 1
- Page Range: 56-61
- Page Count: 6
- Language: Bulgarian