KREOWANIE WARTOŚCI DLA INTERESARIUSZY ORGANIZATORÓW IMPREZ MASOWYCH – UJĘCIE MODELOWE
CREATING A VALUE FOR MASS EVENT ORGANISERS’ STAKEHOLDERS – MODEL APPROACH

Summary/Abstract: The organisation of mass events requires consideration of the needs and expectations of many groups of stakeholders, which can be directly or indirectly engaged in its course. Each one of them expects to gain as many as possible benefits for themselves, which influence the final value of an event. In this situation it is an important task for the mass event organiser to create value not only for the buyers but also for, identified beforehand, groups of stakeholders. This problem is even bigger, as not all expectations of those interested can be met. This is why it is worth to treat it comprehensively, which will allow to optimise the, seen differently, value. The paper presents a model describing the relationships between a mass event organiser and their stakeholders.

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