Publishing Trends in the Contemporary Hungarian Book Market
Publishing Trends in the Contemporary Hungarian Book Market

Summary/Abstract: America and Western Europe has been dictating highly market-oriented editorial and book distribution trends in the Eastern European region. The Hungarian book market has been submitted to evident changes throughout the last fifteen years. Today, Hungary’s smaller editors with a single profile and editorial and distribution activity hallmarked by old-school businesses are replaced by department stores and multi-profiled editorial enterprises. One of the main aspects of the modernbookselling is the conquest of marketing and PR (public relations). Today, the mercurial market has a different definition of the task of the editors and the writers. Besides writing, the author also has to participate to advertising the book. More and more editors encourage the authors to use the social media to promote themselves and the book, and to go to festivals and writer-reader meetings. My paper presents the nature and tendencies of the contemporary Hungarian publishing and book distribution trends.

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