Educational and Economic Features in Relation to the Marketing Strategy and Marketing Mix
Educational and Economic Features in Relation to the Marketing Strategy and Marketing Mix
Author(s): Narcisa - Maria SASALOVICISubject(s): Philosophy, Social Sciences, Economy, Essay|Book Review |Scientific Life
Published by: Association of Social and Educational Innovation (ASEI)
Keywords: Opportunity cost; prices in the market; university marketing; marketing strategy; and marketing mix
Summary/Abstract: The price of a product is influenced in its turn affects many variables of marketing during the marketing planning. Price fixing procedure is a marketing decision that involves consideration of three categories of factors, namely: (1) costs; (2) the request; (3) competition. Everything has a cost-this principle expresses the fundamental idea that nothing is free, any action involving a price, time, effort, giving up something in favor of something else when we are in a position to make a choice. Because the individual has more needs than resources, any choice you make involves a certain cost, called opportunity cost.
Journal: International Journal of Social and Educational Innovation (IJSEIro)
- Issue Year: 1/2014
- Issue No: 1
- Page Range: 83-88
- Page Count: 6
- Language: English