THE COUNTRY-OF-ORIGIN EFFECT IN THE SELECTED TRANSPORT SERVICES Cover Image

EFEKT KRAJU POCHODZENIA W WYBRANYCH USŁUGACH TRANSPORTOWYCH
THE COUNTRY-OF-ORIGIN EFFECT IN THE SELECTED TRANSPORT SERVICES

Author(s): Monika Boguszewicz-Kreft, Ewa Magier-Łakomy, Katarzyna Sokołowska
Subject(s): Economy, Sociology, Social development, Welfare services, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: country-of-origin effect; transport services; survey results;

Summary/Abstract: The country-of-origin effect has a multi-dimensional character. Neglecting the impact of COO’s dimensions in the evaluation of the selected services may result in some simplified, inaccurate conclusions. The aim of the presented research was: 1) to determine an in-depth COO rate in the evaluation of transport services; 2) to determine a relation between the COO effect of a particular country in the evaluation of transport services and the readiness to purchase the particular service in this country. The research results indicate a strong relation between the COO effect and the readiness to purchase the particular service in this country: the higher the COO effect is, the higher readiness to purchase the service becomes.

  • Issue Year: 2015
  • Issue No: 41 (2)
  • Page Range: 23-34
  • Page Count: 12
  • Language: English
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