PORTRET POLSKIEGO E-KONSUMENTA I JEGO ZACHOWANIA
PORTRAIT OF POLISH E-CONSUMER AND THEIR BEHAVIOR
Author(s): Jakub DąbrowskiSubject(s): Economy, Psychology, National Economy, Sociology, Behaviorism, Social development, Social Informatics, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: e-consumer; consumer behavior; internet; difitalization; sources of information;
Summary/Abstract: The appearance of a new consumer category, due to the fact that the internet is no longer just a place where one can spend free time or tie new friends, causes the internet to become a subject of interest of scientists and entrepreneurs. Who is e-consumer and how should e-consumer and their behaviors be defined? The objective of the paper is an attempt to present a contemporary portrait of the Polish e-consumer and their behavior based on the available literature and secondary data sources coming from GUS [Central Statistical Office of Poland], EUROSTAT as well as primary research conducted on University of Economics in Katowice.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (2)
- Page Range: 61-70
- Page Count: 10
- Language: Polish
