RESETTING AND REINVENTING PRINT MEDIA: LEARNING FROM COLLEGE MEDIA
RESETTING AND REINVENTING PRINT MEDIA: LEARNING FROM COLLEGE MEDIA
Author(s): Alyssa Jackson, Rudy PuglieseSubject(s): Media studies, Theory of Communication, Higher Education , Social development, Social Informatics, Sociology of the arts, business, education, ICT Information and Communications Technologies, Sociology of Education
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: College press; print; social media; transitioning;
Summary/Abstract: A readership study, employing an online survey (n = 275), was conducted to determine the reading preferences of students, faculty, staff, and alumni for the student magazine and web site of a technological university. The print version (53%) was preferred over the online version (22%), with 25% having no preference. Internet and social media were the preferred news media with Facebook dominating all other sites. Few had downloaded the app (7%), despite the fact that 92% owned smartphones. Attitudes toward news were positive and predictive of reading specific sections. Reading the technology section was significantly related to being “part of my daily habit,” “part of my civic duty,” “helpful in making choices,” and negatively related to “inconvenient.” Additional qualitative responses are discussed.
Journal: Journal of Media Critiques
- Issue Year: 3/2017
- Issue No: 9
- Page Range: 11-24
- Page Count: 14
- Language: English
