DIGITAL MEDIA PLATFORMS AND EDUCATION: THE USES OF SOCIAL NETWORKING IN THE UAE AND CHINA Cover Image

DIGITAL MEDIA PLATFORMS AND EDUCATION: THE USES OF SOCIAL NETWORKING IN THE UAE AND CHINA
DIGITAL MEDIA PLATFORMS AND EDUCATION: THE USES OF SOCIAL NETWORKING IN THE UAE AND CHINA

Author(s): Badreya Aljenaibi
Subject(s): Media studies, Regional Geography, Theory of Communication, Social development, Social Theory, Sociology of Culture, Sociology of the arts, business, education, ICT Information and Communications Technologies, Sociology of Education
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: Social media and pedagogy; social networking; media literacy and education; digital media and education;

Summary/Abstract: Young people today are growing up in a digitalized environment. What challenges do they face in navigating this content-rich, symbolic environment? In this article, the researcher reviews university students' perceptions of media literacy by examining the use of social networking platforms (SN) in academic settings. The researcher distributed 1200 surveys evenly split between Chinese and UAE students and 998 were returned and analyzed. The findings reveal that while many students believe that media literacy should become a priority in modern curricula, this urgency is not felt by the majority of students. The researcher reviews current views and methodologies in the literature related to media literacy and its status in current pedagogy. The study draws from gravitation theory to place the use of SN tools within a broader background of communication. The Uses and Gratification Theory is also invoked to explain how SN was made attractive to campus activists and protesters in the two countries.

  • Issue Year: 1/2015
  • Issue No: 1
  • Page Range: 47-90
  • Page Count: 44
  • Language: English