INTERACTIVITY AND POLITICAL COMMUNICATION: NEW MEDIA TOOLS AND THEIR IMPACT ON PUBLIC POLITICAL COMMUNICATION
INTERACTIVITY AND POLITICAL COMMUNICATION: NEW MEDIA TOOLS AND THEIR IMPACT ON PUBLIC POLITICAL COMMUNICATION
Author(s): Burton SpeakmanSubject(s): Media studies, Politics and communication, Theory of Communication, Higher Education , Social Informatics, Sociology of the arts, business, education, Sociology of Politics
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: Interactivity; Motivation; New Media; Traditional Media; Social Media;
Summary/Abstract: Based on the interactivity theory, this study examines relationships between people’s political media commentary online and through traditional methods. Data from Pew Research Center (N= 2,253) shows that those who were actively participated in political discourse using traditional methods were more likely to make statements on newspaper websites and using social media about politics. Higher level of education also predicted participation in political communication in the new media environment.
Journal: Journal of Media Critiques
- Issue Year: 1/2015
- Issue No: 1
- Page Range: 131-144
- Page Count: 14
- Language: English