ZWIĄZKI MIĘDZY GROMADZENIEM, UDOSTĘPNIANIEM I STOSOWANIEM INFORMACJI RYNKOWYCH PRZY KSZTAŁTOWANIU NOWYCH PRODUKTÓW
RELATIONSHIPS BETWEEN THE GATHERING, SHARING AND USE OF MARKET INFORMATION IN NEW PRODUCTS DEVELOPMENT

Summary/Abstract: The objective of the paper is to determine the relationships between the gathering, sharing and use of market information in new product development. To achieve this objective, we used data on 145 new product development projects that came from randomly selected national high-tech enterprises employing more than 49 people. Data analysis is based on structural equation models, in which we verified measurement model and structural models – with full and partial mediation. To discuss the results, we adopted the latter model after applying the test of chi-square difference. It turned out that the gathering of market information positively effects both their use and sharing with the new products development. The results obtained within the model of partial mediation showed that there was no indirect effect between the gathering and using where sharing of information was a mediating variable.

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