ZASTOSOWANIE KLASYCZNYCH METOD PROGNOZOWANIA POPYTU W LOGISTYCE DUŻYCH SIECI HANDLOWYCH
THE USE OF CLASSICAL METHODS OF FORECASTING DEMAND IN THE LOGISTICS OF LARGE RETAIL CHAINS
Author(s): Andrzej Wojciechowski, Natalia WojciechowskaSubject(s): Economy, Business Economy / Management, Micro-Economics, Sociology, Methodology and research technology, Policy, planning, forecast and speculation
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: reserve planning; classical methods of forecasting demand; logistics; retail chains;
Summary/Abstract: The paper is an attempt of indicating the appropriate attitude for stock planning. It requires a proper selection of forecasting method by harmonizing the relationship between supply and demand. The process should rely on minimizing inventories and reducing costs connected with this process. The concept of supply and demand are complementary and complements each other. The authors tried to find an appropriate method of forecasting. The choice of this method depends on various aspects and external factors e.g. a kind of demand while creating a forecast. In a logistic reality we have to consider two different types of demand: dependent and independent demand. The dependent demand is defined as a demand for products or services induced by the need of other products. The independent demand – the result of decisions taken by a final customer – is developed under the influence of systematic and random factors.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (2)
- Page Range: 545-555
- Page Count: 11
- Language: Polish