ENGINEERING AND IMPLEMENTING AN EXECUTIVE-LEVEL COMMUNICATION PLAN IN A GLOBAL PROFESSIONAL ENVIRONMENT: A CASE STUDY
ENGINEERING AND IMPLEMENTING AN EXECUTIVE-LEVEL COMMUNICATION PLAN IN A GLOBAL PROFESSIONAL ENVIRONMENT: A CASE STUDY
Author(s): Bridgette Lipman, Mary Z. AshlockSubject(s): Media studies, Business Economy / Management, Theory of Communication, Social Informatics, Sociology of the arts, business, education, Environmental interactions, ICT Information and Communications Technologies
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: Communication; Global; Organization; Strategic;
Summary/Abstract: Communication within organizations in a global environment requires effective internal and strategic planning at the executive level. Previous studies indicate that measurement is a key factor in assessing the needs and success of global communication within an organization. Survey questions were used to measure satisfaction responses from 650 local and 110 global employees in a technology division of a large manufacturing company. In this case study, employees expressed the need to connect team members through face-to-face meetings, employee webcast meetings, web chat forums, and an updated employee networking site. The findings formed the foundations for recommendations for strategy, objectives, and tactics within the organization.
Journal: Journal of Media Critiques
- Issue Year: 1/2015
- Issue No: 2
- Page Range: 83-92
- Page Count: 10
- Language: English