GRADUALNESS OF ICONICITY IN SEMIOTIC DISCOURSE
GRADUALNESS OF ICONICITY IN SEMIOTIC DISCOURSE

Summary/Abstract: The contemporary world is pregnant under the sign of the image that dominates various social practices, like advertising, propaganda and the media. The exponential growth of information involves the use of iconic encoding; when it comes to knowledge transmission this codification is successful economic storage, synthetic and readability of the data. Some perceptual grids, social and cultural, which orients the production or reproduction of iconic signs (by schematization and eliminating of non-relevant traits or identification based on some pertinent traits) were established in what was called the degree of convention or coding of iconic signs. Therefore, any iconic sign, coding effect of a perceptual experience, requires a learning process because often we see the object what we have learned to see, or what we orientate see. In this respect, the aim of the paper that we propose is to carry out an analysis on the principles that determine the birth of symbolic occurrences.

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