Yeşil Pazarlama Faaliyetleri Çerçevesinde Kafkas Üniversitesi Öğrencilerinin Çevreye Duyarlı Ürünleri Kullanma Eğilimlerini Belirlemeye Yönelik Bir Araştırma
A Study Intended For Determining Environmental Products Tendency Of Kafkas University Students Within Green Marketing Activities

Summary/Abstract: The concept of green marketing that occurred since 1970 has an effective role in production, consumption and removing churn after consumption of product along all product life-cycle. Green marketing that lived creeping term in Turkey and increasing of sensitivity about green product with originating mass of green marketing is constituted the topic of study. However contain marketing activities in Turkey about covering green consumer’s demand; there are no enough applications as developed countries. Although, it is seemed that interest about green marketing increases with rise of ecological sensitivity. Because of determining this interest whether reflect in behavior of purchasing green product, it is tried to designate if students aimed at environmental attitudes by doing a questionnaire study on students of Kafkas University. The findings in the context that Kafkas University students don’t have enough information about green marketing activities and they live in instability of receiving green products.

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