THE IMPACT OF PUBLIC HEALTH CARE SERVICES ON THE PATIENTS’ PERCEPTION AS REGARDS THE HEALTH INSTITUTIONS BRAND ON THE BACKGROUND OF THE HEALTH REFORM IN ROMANIA
THE IMPACT OF PUBLIC HEALTH CARE SERVICES ON THE PATIENTS’ PERCEPTION AS REGARDS THE HEALTH INSTITUTIONS BRAND ON THE BACKGROUND OF THE HEALTH REFORM IN ROMANIA

Summary/Abstract: The impact and responsibility the health care organization, in present case the health care unit, have on patients are special. This is due to the fact that the health care units provide intangible and non-measurable services. Therefore, the responsibilities of the medical care, as well as the impact the services have on patients are, in turn, difficult to be measured. With the progress of the Romanian health care and the emergence of the private medical care providers, the reputation of a medical doctor, medical care unit, respectively, acting in public or private domain, works as a fancy label in the eyes of the consumers. Unlike other types of services, the health care services and the medical doctor, irrespective of the field of specialization are assessed by consumers only from the point of view of their perception. Only few of consumers have the necessary competences to perform an objective evaluation. The particularity which adds value to the hereby work consists exactly of the difficulty to perform a measurable analysis. This paper aims to identify the impact of public health services in Romania has on patients and on the perception that they have to fund medical institutions in the reform process.

• Details
• Contents