Демократизация содержания текстов масс-медиа (на материале вторичной номинации Беларуси и белорусов)
Democratization of the content of mass media texts (based on secondary nomination of Belarus and Belarusians)

Summary/Abstract: The article deals with the process of democratization in Belarusian press texts. The authorpoints to the tendency towards democratization in the Belarusian language in comparison withRussian and draws some conclusions. Firstly, the attitude to spelling norms has changed, which isproved by parallel existence of two spelling traditions. Secondly, democratization of the content ofjournalistic texts is observed not in domination of non-standard vocabulary, typical of Russian, butin specific ‘semantic innovations’, metaphors with negative connotations. Secondary nominationof Belarus and Belarusians in private mass media is in the focus of the author’s attention.

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