Theoretical considerations regarding the specifics of qualitative content analysis of media content Cover Image
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Theoretische Überlegungen bezüglich der Inhaltsanalyse Besonderheiten der qualitativen Inhaltsanalyse von Medieninhalten
Theoretical considerations regarding the specifics of qualitative content analysis of media content

Author(s): Meda Mucundorfeanu
Subject(s): Social Sciences
Published by: Accent Publisher
Keywords: scientific research; content analysis; media; communication

Summary/Abstract: This article focuses on the importance of the qualitative content analysis especially for media content. It is a theoretical discussion about the content analysis in general, while mentioning the quantitative and emphasizing on the qualitative content analysis and its advantages. Its aim is to contribute, through theoretical considerations, to the development of scientific research in the field of media analysis.

  • Issue Year: 5/2012
  • Issue No: 12
  • Page Range: 78-91
  • Page Count: 13
  • Language: German