Theoretische Überlegungen bezüglich der Inhaltsanalyse Besonderheiten der qualitativen Inhaltsanalyse von Medieninhalten
Theoretical considerations regarding the specifics of qualitative content analysis of media content

Summary/Abstract: This article focuses on the importance of the qualitative content analysis especially for media content. It is a theoretical discussion about the content analysis in general, while mentioning the quantitative and emphasizing on the qualitative content analysis and its advantages. Its aim is to contribute, through theoretical considerations, to the development of scientific research in the field of media analysis.

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