Comunicarea crizei vs criza comunicarii. Strategii de comunicare a crizei
Communication of the Crisis vs. Crisis of Communication. Strategies of crisis communication

Summary/Abstract: If we start from the premises that any crisis, defined as a “manifestation of a balance breach’’ is, firstly, a crisis of communication, a critical existential stage followed cyclically by the individual, group, organization or society (in the first case: birth, adolescence, mid-life crisis, retirement, are just a few examples), then the antagony proposed in the title ceases to appear a simple game of words: the crisis, defined as a crisis of communication is opposed to the communication of the crisis itself and, many times, it finds its own solving in this.

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