Еклектични възгледи за международния бизнес и мениджмънт
Eclectic Conceptions for the International Business and Management

Summary/Abstract: The article consists of four parts: The first part launches the main characteristics of the contemporary world economy, the global problem which has a product substance is outlined and an attempt is made to formulate the main contradiction of the modern times. Hachures from the national and world economic maps are brought out in the second part. It is emphasized on the negative foreign trade balance of Bulgaria and on the panel of contradictions in this field. In the third part are formulated the main characteristics of the international and global business management as well as the international marketing tactics when the economy is in recession are provided. The fourth part adduces and suggests new methods and approaches for making international business: a combined approach, the diversity as a machine for economic growth, the inclusion of poor countries in the business model, the ethnical entrepreneurship, etc. The article ends with the conclusion that the world’s market scene becomes more and more populous and, besides the treats, is rich of opportunities.

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