KEY ISSUES IN INTERNATIONAL BUSINESS COMMUNICATION
KEY ISSUES IN INTERNATIONAL BUSINESS COMMUNICATION

Summary/Abstract: A brilliant business mind knows that perfect communicative competence opens the doors of opportuni ty and of fruitful collaboration but effective communication has its challenges. Any language learner should understand that the lexical part is as important in the verbal and the written contact as the linguistic and the cultural parts are. In a competitive international business market communicating your thoughts effectively is vital. So, good business people need – besides the abilities specific to their domain of activity and those related to all thinking processes – other abilities, just as important, such as using correct grammar structures, reading body language, and interpreting cultural signals necessary to offer information as well as to acquire data. Moreover, it is essential to master the four language skills – listening, reading, speaking, and writing – in order to transmit accurate messages in international business contexts which can be done only if the communicative abilities mentioned above are developed. Therefore, language and culture risks should not be ignored and steps should be taken to prevent them. Clearly, linguistic and cultural competences are a must in an international and multicultural world.

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