PROFESSIONAL COMMUNICATION IN A GLOBALIZED ENVIRONMENT
PROFESSIONAL COMMUNICATION IN A GLOBALIZED ENVIRONMENT

Summary/Abstract: The question of whether the world is becoming a “global village” is in the heart of discussions related to both the economic – and social crisis – and to the need to cope with the increased exigencies of international and intercultural communication. In this framework, it is necessary to provide professionals (including students) with the necessary tools and methods that will help them to cope with the difficulties of the international business environment in an effective way. As language plays an important role in both communication and management, it is worth highlighting some of the challenges and solutions regarding presentations and, more generally, intercultural communication and its different aspects. One of the essential elements of business communications in the international environment is giving presentations. The paper examines the role of presentations in intercultural communication and the importance of the right use of English, as it is the lingua franca of contemporary entrepreneurial activity. Finally, the importance of incorporating multimodal texts in education is also examined, in conjunction with the use of information technology.

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