Women Tourism Entrepreneurs in KwaZulu-Natal, South Africa: Any Way Forward?
Women Tourism Entrepreneurs in KwaZulu-Natal, South Africa: Any Way Forward?

Summary/Abstract: This study, done in Kwa tourism industry, with particular reference to some gender nuances. The study collected qualitative and quantitative data from respondents, and the data were analysed using content and descriptive analyses respectively. The challenges facing these women entrepreneurs, identified by this study,include lack of financial capital, low business capability, problem of size and scope, racial issues and traditional perceptions, and imperfect business location. Some opportunities for growth identified are local municipality support, internet marketing, and formation of business network for self-support and training. This study recommends business skills training for the women entrepreneurs in the areas of sourcing business funding, creating unique value proposition, product excellence, marketing capability, operational excellence and customer service. Although this study was conducted in aSouth African province, it has implications for women entrepreneurs in sub-Saharan Africa, andbeyond.

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