The Sacred in Contemporary Advertising
The Sacred in Contemporary Advertising

Summary/Abstract: As part of the contemporary media culture, advertisingconstantly mediates the relationship between the institutional dimensionof religion (namely the church) and the community, given the specificposition of the Catholic religion: transparent, based on dialogue and thecontinuous questioning of the relationship between man and divinity. Tomanage their presence in public life, the church constantly approachesnew media and specific forms of communication (posters, street bannersand meshes, websites or interactive mobile structures).

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