Potrošački snovi chic djevojaka: rodno lice konzumenrizma
Consumer Dreams of Chic Girls: The Gender Face of Consumerism
Author(s): Marija Geiger Zeman, Zdenko ZemanSubject(s): Cultural Anthropology / Ethnology, Sociology of Culture, Sociology of the arts, business, education, Socio-Economic Research
Published by: Institut za etnologiju i folkloristiku
Keywords: capitalism; production; consumption; consumerism; femininity; feminism; postfeminist sensibility; chick it; chick flicks;
Summary/Abstract: The act of consumption has become an identity strategy that may be examined from the gender point of view. Considering consumerism through the lens of gender, it becomes evident that capitalism by manipulating traditional gender concepts, influenced creating a mythology of consumption as a genuine feminine practice.
Journal: Narodna umjetnost - Hrvatski časopis za etnologiju i folkloristiku
- Issue Year: 52/2015
- Issue No: 2
- Page Range: 105-137
- Page Count: 33
- Language: Croatian