BRAND NAMES AND ENGLISH PUNS IN ROMANIAN VIRTUAL ADVERTISING SPACE
BRAND NAMES AND ENGLISH PUNS IN ROMANIAN VIRTUAL ADVERTISING SPACE
Author(s): Alina BugheşiuSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: advertisements;brand names;pragmatics;psycholinguistics;puns;semantics;
Summary/Abstract: The paper analyses the use of brand names in print advertisements that are built on puns in English. It explores the architecture of pun utterances and the behaviour of onomastic items selected as pun bases, mainly within the frameworks of semantics, pragmatics, semiotics and psycholinguistics. The texts discussed are collected from virtual public space and illustrate the globalisation of Romanian advertising.
Journal: B.A.S. British and American Studies
- Issue Year: 2016
- Issue No: 22
- Page Range: 173-179
- Page Count: 7
- Language: English