The Goal Attainment and Future Direction of Business among SME Entrepreneurs
The Goal Attainment and Future Direction of Business among SME Entrepreneurs

Summary/Abstract: Future directions, explained as entrepreneurs‟ intention to collaborate may play an important role in endurance, sustainability and growth of entrepreneurial businesses. Based on the theoretical foundation of entrepreneur‟s goals attainment theory, this research aimed to empirically investigate the influence of entrepreneurs‟ personal goals attainment on their intentions to collaborate with other businesses. Self-administered survey questionnaires were used to collect quantitative data from 285 conveniently-selected Malaysian SME entrepreneurs. The Multiple Regression Analyses of the collected data revealed that there is a positive and significant relationship between entrepreneurs‟ intrinsic reward goals attainment and their intention to collaborate. On the other hand, it is found that attainment of economic gains, perceived autonomy and family concern goals have no relationship with entrepreneurs‟ intention to collaborate. The concluding part of this paper presents the study implications along with limitations of this study and some future recommendations.

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