MATRIX APPROACH FOR ESTIMATING THE EFFECTIVENESS OF ECOLOGICAL BEHAVIOR
MATRIX APPROACH FOR ESTIMATING THE EFFECTIVENESS OF ECOLOGICAL BEHAVIOR

Summary/Abstract: The change in the paradigm of the economic system and the transition from individualistic concept to the eco-social concept in company’s approaching, perceived as a dynamic element of the planetary metasystem, determined a reconsideration of the ethical values and behavioral norms in the business area. Civilization and the current technology do not allow the elimination of pollution but only the limitation and partial compensation of the inherent compromises. Adopting an effective ecological behavior by the company management, faced with a number of legal and economic constraints, depends largely, on the assumption of environmental ethics rules. Analyzing, based on a matrix model, the hypostases in which any company could be found, from the possible cause of disasters to an ecological maximized behavior (above the level required by rules), there is identified the possible involvement of the society or proximate community in supporting the pro-ecological attitudes and in solving the problems that it faces, in order to preserve a source of welfare (jobs, contributions to supporting the functioning of society and development).

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