Kanały dostępu przedsiębiorstw do konsumentów w gospodarce elektronicznej na rynku zintegrowanej przestrzeni europejskiej
Business to Consumer Access Channels in Electronic Commerce on Integrated European Space

Summary/Abstract: The purpose of this article is to analyze the major socio-economic trends that occur at the interface between consumers and businesses in the virtual space of the European Union countries. Trends driving the development of the virtual space to a large extent, define social and economic development through the modernization of traditional activities. The research methodology is based on statistical analysis, evidence and inference. The article shows the status and prospects of development of electronic commerce through the prism of the new trends in the behavior of consumers and businesses. It shows patterns of consumer behavior in the virtual space, which implies social and practical changes in the management of organizations. The specificity of the information technology market creates extensive interactions between consumer behavior and actions of companies.

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