Pełna cyfryzacja sektora gospodarki i jej możliwe konsekwencje – przykład mediów
Full digitalization of an economy sector and its possible consequences – media case

Summary/Abstract: Basing on the example of contemporary media (one of the first sectors to go fully digital), this article tries to synthesize some of the far-reaching effects of digitalization on the economy of the media from the perspective of digital economy’s main characteristics (as enumerated by D. Tapscott in 2015). Even though the main perspective here is that of Schumpeterian creative destruction, some of the changes go deeper and further, changing the nature of businesses and conduct of economic activity.

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