Językowy i komunikacyjny obraz uniwersytetu
Language and Communication Image of University

Summary/Abstract: The results are presented here of the sociological research on the knowledge and opinion about Polish universities in 2011 and 2012. The project was conducted with the means of the direct survey, based on the sample of 1135 Polish citizens. The questionnaire was mostly composed of open questions. Due to the lack of any comparable research on Polish universities, the project has the pioneering character. The results point both to the current image of the university in the Polish population, as to the expectations and the overt and hidden determinants of the perception of the higher learning institution, both positive and negative. The results of the survey are completed with the re- construction of the idea of the ‘ideal’ university.

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