Schyłek tradycyjnego dziennikarstwa prasowego a nowa logika mediów
The Decline of Traditional Newspaper Journalism and a New Logic of Media

Summary/Abstract: The article is dedicated to the decline of traditional newspaper journalism analyzed from the perspective of media management and economics of the media. Journalism done in media organizations safely seated behind the entry barriers (to the individual media sectors). Journalism practiced in the context of stable jobs in the traditional paper media. The author presents the declining value of the work done by journalists in such organizations as well as internal and external factors of change, presented from the perspective of a new logic embedded in neoinstitutional media theory. Generalizations about the end of journalism “as we know it” are identified as the decline of existing business models of publications, the crisis of profitability of the traditional media organization, whereas technological development in the media, especially the one concerning distribution, is recognized as a new perspective and a chance for better and more independent journalism.

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