Nowy wymiar komunikowania politycznego na przykładzie języka prezydenta Czech Miloša Zemana
A new dimension of political communication on the example of the Czech president Miloš Zeman’s language

Summary/Abstract: The purpose of this paper is to look at the communication strategy of the current Czech PresidentMiloš Zeman. It includes analysis of three selected presidential statements – two from meetingswith the inhabitants of the Czech Republic and one, which is a fragment of a radio broadcast. Thepoint of reference is P. Grice’s maxim of conversation and G.N. Leech rules of politeness on theone hand, and rules typical of political communication on the other hand. The results of analyzesshow that this most likely a new trend in the process of communication with voters. It’s the mainmeans of communication are direct meetings, which in some way overshadowing media. Voters hereare a special kind of authority, which for politicians becomes some kind of model both in terms ofbehavior and language. As a result, politicians say to their constituents what they expect of themand in a way that is close to them. For language this means carelessness, usage everyday languagebut also vulgarization and for political communication this means resignation from the languageof diplomacy, resignation from the respect for the political opponent, but his constituents also.

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