Каналът „Аз“и персонализираното програмиране
The Channel "Me" and the personalized programming
Author(s): Stoyko PetkovSubject(s): Communication studies, ICT Information and Communications Technologies
Published by: Нов български университет
Keywords: personalization and interactive television; viewing experiences; smart TV; social networks;
Summary/Abstract: In "The Channel "Me" and the personalized programming" Dr. Stoyko Petkov presents some characteristics of the process of exiting the passive viewing of linear flow of television programs and the early use of interactivity in television.
Journal: Годишник на департамент "Масови комуникации"
- Issue Year: 18/2013
- Issue No: 1
- Page Range: 154-161
- Page Count: 8
- Language: Bulgarian
