ПРЕДПРИЕМАЧЕСКИ РЕСУРСИ ЗА ЖЕНИТЕ (Фокус върху случая с Албания)
ENTREPRENEURIAL RESOURCES FOR FEMALE (FOCUS THE ALBANIA CASE)

Summary/Abstract: The social-economic development of a democratic country is based on an active civil society, where the ability of individuals, both man and women can be developed on equal level. In Albania, traditionally women have participated in economic, social, life and have reached high levels of educations but currently their status is very controversial. Culture influences upon many activities and is one of the most debatable fields nowadays in the business world. Material aspects which are expressed in the real life of a business and ideals that are expressed through values and beliefs are reflected in the individual initiative. The article presents a theoretical and practical treatment of economic development, social structure and especially cultural effects, as determinatives of entrepreneurship. Culture affects upon the values, beliefs and attitudes of the Albanian female, making it a definite phenomenon of their business. Furthermore, we will explain the variations in entrepreneurship and the successful implementation of programs and policies which aimed to increase women’s entrepreneurial activity. The participation in business activities must be encouraged, supported and oriented from the social policies and governmental programs.

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