Медији и култура - како глобални процеси изигравају сами себе
Media and Culture - How Global Processes Betray Themselves

Summary/Abstract: The author examines the relationship between global media and global(ised) culture in the light of the new technical possibilities non-hierarchical and essentially free exchange of information, both cultural and otherwise. A claim is made, that the essential power of media lies on an axiological presupposition of truth underlying the “information network”, in the same way a culture is accepted or rejected based solely on the notion of the values it is funded upon. A certain form of media loses its public influence when its relation to “the truth” is compromised, as well as a culture is rejected when the values underlying it are perceived as “false” and unauthentic. Hence, every media form and every culture reaches a zenith point, followed by a point of “thorough disappointment”. A short discussion is made of the impact of liberal capitalism on popular culture, with its imperatives of a consumer based economy and hyper production. The author finally introduces two notions - “Hollywood junkyard”, meaning the ideologically “outgrown” and politically incorrect memes and tropes from the Cold War era of “old school Hollywood”, and “cultural ecology” - a suggestion that “recycled” Hollywood “junk” and “leftovers” can serve as elements of a future authentic global culture.

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