Потрошачка култура, идентитет, идеологија: (де)конструисање идентитета у роману Гламурама Брета Истона
Consumer Culture, Identity, Ideology: (De)Construction of Identities in B.E.Ellis‘S Novel Glamorama

Summary/Abstract: This paper deals with the novel Glamorama by Brett Easton Ellis, and the problem of the identities of characters and of the text itself, as well as the reader‘s role in the creation of the text. Relying primarily on Baudrillard‘s theory of simulacra and simulations, as well as on Adorno‘s aesthetic theory and Baal‘s terms from his theory of narratology, the paper analyzes the complex structure of the novel in which Ellis craftily intertwines the layer of the „actual“ reality with the multiple layers of the simulated movie-reality within the text. In the movie simulacrum which gradually grows to become the sole reality, identities become an impossibility and humanity is substituted by roles inside the characters‘ own simulated lives, bereft of any kind of personal investment, while personal identity is substituted by a combination of imprinted ideological constructs adequate for the prescribed role. In his novel, using grotesque and satire, Ellis unveils the mechanisms governing the ideologie of the consumer society and culture, as well as the directed and prescribed modes of human existence within this kind of society, thus deconstructing and unfolding identity and reality as tropes.

• Details
• Contents