SOUTH KOREAN POP STYLE: THE MAIN ASPECTS OF MANIFESTATION OF HALLYU IN SOUTH AMERICA
SOUTH KOREAN POP STYLE: THE MAIN ASPECTS OF MANIFESTATION OF HALLYU IN SOUTH AMERICA

Summary/Abstract: This article aims to understand the appearance of hallyu in the countries of South America (Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela). Other countries (Guyana and Suriname) and territories (Falkland Islands, South Georgian Islands, South Sandwich Islands and French Guiana) will not be discussed due to the lack of information about this phenomenon in these regions. After understanding the appearance of hallyu in these countries, it will be possible to analyze the differences and similarities of the phenomenon among the various nations. The study of this subject is relevant because it is an attempt to understand the impact that a culture that is so different can have on the peoples of South America. To arrive at a conclusion, it was necessary to divide the article into different parts: first, an understanding of the term hallyu and its initial appearance, and second, the understanding of hallyu in South America and its development in each country for which information is available. Due to the immense amount of information, only the most important points connected with the purpose of the article will be emphasized.

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