Din interbelic la regimul comunist: publicitatea în presa românească
From the Interwar Period to the Communist Regime: Advertising in the Romanian Press

Summary/Abstract: The interwar period was characterized by the agrarian and electoral reform, which granted the right to the universal suffrage. Thus, the masses have become increasingly part of the phenomenon of political, cultural and social. Against this background, advertising has become routine. Nowadays, everyday, we can notice an affluence of the advertising content inside the newspapers pages: of different colour and size, illustrated with keywords, that help the readers identify the message. The range of products suggested by advertising is highly diversified: drugs, radios, cosmetics, cars, cigarettes, famous shops etc. With the communist regime, the advertising phenomenon became part of the communist propaganda. Advertising has disappeared or has just become a hilarious fact with the communist regime, when the market economy collapsed, otherwise known as the main vector of the advertising phenomenon. The party's politics and the ability of the communist leaders, from Dej to Ceausescu and his family, were the only “products” given by the advertising during the communist period.

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