Povijest Vjeverice
The History of Vjeverica

Summary/Abstract: The paper provides an overview of the history of Vjeverica [Squirrel], the famous Croatian book series for children. Its founder and first editor was Grigor Vitez (1957–1966), who also figured as an author and translator within the series. The paper traces the formation of Vjeverica’s visual identity and the choice of its authors and illustrators. The editing years of Ana Kulušić (1967–1984) were a time when the print runs increased and the visual identity of the series was standardised. The third editor Vera Barić (1984–1994) launched EKO Vjeverica [Eco Squirrel] and Ratna Vjeverica [War Squirrel], published during the Croatian War of Independence. Privatisation spelled the end of Mladost publishing house, which eventually led to the demise of Vjeverica in 1995 (officially in 1998). The important role Vjeverica played in shaping the reading habits and experiences of generations of young readers is highlighted in the conclusion.

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