ХИПОТЕЗА ЗА ФАКТОРНИТЕ ЗАВИСИМОСТИ, ОПРЕДЕЛЯЩИ ТЪРСЕНЕТО НА ОФЕРТАТА “КУЛТУРЕН ТУРИЗЪМ” (НА ПРИМЕРА НА БЪЛГАРИЯ)
HYPOTHESIS FOR THE FACTOR DEPENDENCIES DEFINING THE DEMAND FOR OFFER “CULTURAL TOURISM” (ON THE EXAMPLE OF BULGARIA)

Summary/Abstract: In the present paper, a try has been made, on the basis of some new sociological researches and up-to-date data from the Bulgarian State Tourism Agency, to clear out some basic factor dependencies in the use of offers from the sector of the so-called “cultural tourism” in Bulgaria. The definition itself of this term is quite wide and provides opportunities for semantic deviations, which however could directly influence some primary market results in selling of services coming out of the “cultural tourism”. Despite of this circumstance, a significant theoretical and practical interest comes in the face of defining in particular of the basic interdependencies between the standard and the “non-standard” marketing factors which set up the market situation of the cultural tourism in the present Bulgarian tourism offer enverionment. As a starting point of his reflections on the matter, the author takes combinations of commonly assumed marketing features of the target group, i.e. education status, incomes, age, advertising and other commonly assumed parameters. Their combination inevitably exercise a decisive influence on the demand and supply of tourism packages in the sector of “cultural tourism”. Alongside with this however, in the case of Bulgaria, it can be found both matches and some discrepancies from the defined in this manner functional dependency, whivh is regarded by the author as a basic one. The deviations analyzed in respect to their causes at this stage and their reflection to the consumer behaviour of the foreign visitors to the Bulgarian tourism market and local tourists provides opportunities for drawing of conclusions for the specific features of this market, for the improvement of the trade policy of the tourism companies and the state institutions in respect to the fuller usage of the cultural tourism as a perspective type of tourism in offering of the country as a famous tourism destination in Southeastern Europe.

• Details
• Contents