ПРЕДИЗВИКАТЕЛСТВАТА И СТРАТЕГИИТЕ НА АЛБАНСКАТА ХРАНИТЕЛНО - ВКУСОВА ИНДУСТРИЯ В ПРОЦЕСА НА ГЛОБАЛИЗАЦИЯ НА ТЪРГОВИЯТА (РЕГИОНА НА КОРЧА)
THE CHALLENGES AND THE STRATEGIES OF THE ALBANIAN AGRO-PROCESSING INDUSTRY IN THE PROCESS OF GLOBALIZATION OF TRADES (KORÇA’S REGION)

Summary/Abstract: The agro-processing industry makes up one of the most important directions and opportunities for the development of the Albanian economy. The region of Korca, in particular, which is characterized by a favorite climate for the development of agriculture and the livestock, it is a suitable region for the development of the agro-processing industry. The aim of the research is to give a real overview of the actual development of the agro-processing industry in the region of Korca and the identification of the problems that it faces at present moments. The research describes the possible potentials of the region, the opportunity of the development of the agro-processing Industry, the priority and the perspectives of its growth in different branches. It is noticed that the private firms which operate in this industry, very often are exposed towards risks that have to do with the offer of the raw materials or the selling of the products because they are not, even partly, vertically integrated. The vertical integration is necessary and it implies a potential opportunity for a rapid development of the agro-processing Industry firms. Most of the firms of the agro-processing industry are broadly based on the imported raw materials from the neighboring countries and further ones, which remains a disadvantage in the cost of the agro-food products including the transport from the countries it comes from. It is an advantage the fact that some of these branches have increased the quality of their products in order to reach the European standards not only for the internal market but for the external one, as well.

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