The open innovation process in SPA & wellness tourism
The open innovation process in SPA & wellness tourism
Author(s): Elżbieta Szymańska, Andrzej Rutkowski, Eugenia PanfilukSubject(s): Economy, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: innovation; tourism; spa & wellness; theoretical model
Summary/Abstract: The main purpose of this article is to create a theoretical model of the SPA & wellness tourism innovation process. The research problem is innovation in SPA & wellness tourism. This article presents the results of an expert panel. The survey involved 12 experts, scientists and practitioners specializing in the fields of innovation and the economics of tourism, with particular emphasis placed on health tourism. The results of pilot studies carried out in April 2015 showed that innovative processes related to SPA & wellness were open. The direct result of the research involves the model of the innovation process in SPA & wellness tourism. The expected results will have an effect on the development of economic sciences. The project is novel in character, since to date the innovations occurring in SPA & wellness tourism have not been classified and there is no model of its innovativeness.
Journal: European Journal of Service Management
- Issue Year: 19/2016
- Issue No: 3
- Page Range: 59-66
- Page Count: 8
- Language: English
